T\u00fdmto pr\u00edspevkom ste narazili na tret\u00ed naj\u010dastej\u0161\u00ed typ internetov\u00e9ho obsahu, ktor\u00fd m\u00e1 za cie\u013e jedin\u00e9: zbiera\u0165 va\u0161e osobn\u00e9 \u00fadaje a zvy\u0161ova\u0165 dosah pochybn\u00fdch str\u00e1nok.<\/p>\n\n\n\n
Jedn\u00e1 sa o tzv. z\u00e1bavn\u00fd clickbait\/engagement bait (n\u00e1vnadu na aktivitu). Tieto r\u00fdchle psychologick\u00e9 kv\u00edzy (\u201eVyber si \u0161\u00e1lku\/k\u013e\u00fa\u010d\/zviera a ja ti poviem, kto si\u201c) vyzeraj\u00fa nevinne, ale maj\u00fa ve\u013emi premyslen\u00e9 pozadie.<\/p>\n\n\n\n
Pre\u010do s\u00fa tieto testy tak\u00e9 popul\u00e1rne a ako funguj\u00fa?
Barnumov efekt: V\u00fdsledky t\u00fdchto testov s\u00fa nap\u00edsan\u00e9 tak v\u0161eobecne (napr. \u201eSte siln\u00fd \u010dlovek, ale ob\u010das potrebujete pokoj\u201c), \u017ee sa v nich n\u00e1jde \u00faplne ka\u017ed\u00fd. \u010clovek potom m\u00e1 pocit, \u017ee test \u201eskuto\u010dne funguje\u201c, a zdie\u013ea ho \u010falej.
Hranie na em\u00f3cie: V\u00fdzvy na vo\u013ebu \u0161\u00e1lky \u010dasto s\u013eubuj\u00fa odhalenie skryt\u00fdch pr\u00e1vd o va\u0161ej povahe, odolnosti vo\u010di stresu alebo bud\u00facnosti.
Zber koment\u00e1rov a lajkov: Algoritmy soci\u00e1lnych siet\u00ed miluj\u00fa, ke\u010f \u013eudia do koment\u00e1rov p\u00ed\u0161u \u010d\u00edsla (napr. \u201eVyber\u00e1m \u0161\u00e1lku \u010d\u00edslo 3\u201c). \u010c\u00edm viac koment\u00e1rov pr\u00edspevok m\u00e1, t\u00fdm viac \u013eu\u010fom ho sie\u0165 zobraz\u00ed.
V \u010dom spo\u010d\u00edva skryt\u00e9 riziko?
Odkazy na nebezpe\u010dn\u00e9 weby: \u010casto je pod obr\u00e1zkom text: \u201eCel\u00fd v\u00fdsledok testu n\u00e1jdete TU\u201c. Po kliknut\u00ed v\u00e1s web presmeruje na str\u00e1nky pln\u00e9 agres\u00edvnej reklamy, v\u00edrusov alebo podvodn\u00fdch s\u00fa\u0165a\u017e\u00ed.
Zber d\u00e1t (Data Mining): Ak je test formou aplik\u00e1cie, ktor\u00e1 po v\u00e1s chce prihl\u00e1senie cez Facebook, d\u00e1vate nezn\u00e1mym tvorcom pr\u00edstup k svojmu zoznamu priate\u013eov, e-mailu a osobn\u00fdm \u00fadajom. Tieto inform\u00e1cie sa potom pred\u00e1vaj\u00fa marketingov\u00fdm firm\u00e1m alebo zneu\u017e\u00edvaj\u00fa na cielen\u00e9 podvody.
Bud\u00faca premena str\u00e1nky: Str\u00e1nka, ktor\u00e1 dnes zbiera lajky pomocou \u201e\u0161\u00e1lok k\u00e1vy\u201c, m\u00f4\u017ee ma\u0165 za mesiac tis\u00edce sleduj\u00facich. Majite\u013e ju potom pred\u00e1 a nov\u00fd vlastn\u00edk ju premenuje a za\u010dne na nej \u0161\u00edri\u0165 nebezpe\u010dn\u00e9 dezinform\u00e1cie, politick\u00fa propagandu alebo investi\u010dn\u00e9 podvody.
Ako sa zachova\u0165?
Pokia\u013e si chcete obr\u00e1zok pozrie\u0165 pre z\u00e1bavu, pokojne to urobte. Ale nep\u00ed\u0161te do koment\u00e1rov, neklikajte na odkazy ved\u00face mimo soci\u00e1lnej siete a test nezdie\u013eajte.<\/p>\n\n\n\n
Skuto\u010dn\u00fd psychologick\u00fd profil o va\u0161ej schopnosti zvl\u00e1da\u0165 \u017eivotn\u00e9 v\u00fdzvy v\u00e1m \u017eiadny obr\u00e1zok \u0161iestich \u0161\u00e1lok z internetu skr\u00e1tka ned\u00e1. M\u00e1te radi tieto typy vizu\u00e1lnych h\u00e1daniek, alebo v\u00e1s sk\u00f4r unavuje, ako ve\u013emi sa teraz na internete objavuj\u00fa?<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fdmto pr\u00edspevkom ste narazili na tret\u00ed naj\u010dastej\u0161\u00ed typ internetov\u00e9ho obsahu, ktor\u00fd m\u00e1 za cie\u013e jedin\u00e9: zbiera\u0165 va\u0161e osobn\u00e9 \u00fadaje a zvy\u0161ova\u0165 dosah pochybn\u00fdch str\u00e1nok. Jedn\u00e1 sa o tzv. z\u00e1bavn\u00fd clickbait\/engagement […]<\/p>\n","protected":false},"author":2,"featured_media":3070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zivotne-triky"],"_links":{"self":[{"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/posts\/3069"}],"collection":[{"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3069"}],"version-history":[{"count":1,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/posts\/3069\/revisions"}],"predecessor-version":[{"id":3071,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/posts\/3069\/revisions\/3071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=\/wp\/v2\/media\/3070"}],"wp:attachment":[{"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sk-babickinerady.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}